Distinct.ac.uk approached us with a concept to create a short promotional video to explain what it really means to be Distinct. The entire video needed to be animated with simple graphical icons and text captions to deliver the script.
We worked closely with Distinct to develop a script that would work for this style of animation, and with no narrator to deliver the key messages it was a challenge to create a monologue that would not overwhelm the viewer with information. This was achieved by breaking down the script into smaller paragraphs, and animating these sections separately as individual scenes.
Set to a quirky soundtrack, the overall effect is a informative yet interesting production, taking the viewer on a visual journey and finishing with a simple call to action.
Music licensed from: www.audionetwork.co.uk